A sharper message
Choose a buyer segment and frame one problem your product can help solve.
Odd Motive / B2B SaaS
Give the right buyers
a reason to act.
Start with one buyer, one problem, and one conversion goal. Connect the message they see to the experience that follows.
Discuss your businessWhere the journey breaks
Recognise
any of these?
- Campaigns describe features without making the customer’s problem clear.
- Landing pages and sales follow-up tell different stories.
- Reporting stops at leads, with little visibility into their quality.
A more
connected approach.
Keep the first project focused. The Lead Sprint applies one campaign and one enquiry path to the problem that matters most.
One conversion path
Focus a landing page on a demo, trial, or useful resource, with a relevant campaign.
A useful handoff
Capture context, route enquiries, and define how marketing and sales will review lead quality.
What we would measure
Relevant enquiries or trial starts, cost per conversion where measurable, and sales acceptance when recorded. Revenue impact may take longer to observe.
Start with the Lead Sprint
Four weeks.
One clear focus.
A software business with a working product, a defined customer segment, and someone who can review lead quality.
See the scope- 01 One priority audience and campaign plan
- 02 One landing page and one campaign
- 03 Basic tracking and enquiry follow-up
- 04 A review, asset handover, and next steps
The sprint covers one campaign and a basic follow-up path. A full CRM migration, ongoing content programme, and complex attribution work need separate scoping.
Project fee agreed before kickoff. Advertising spend and software are separate. Results depend on budget, demand, and follow-up.
A fresh angle.
A clear next step.
Let’s look at your business, your goals, and where to start.