Find the angle.
Review the current journey, select one audience and campaign goal, and agree the scope and measures.
A focused project. A useful next move.
One audience.
One campaign.
A connected journey.
The Lead Sprint brings your message, landing page, and follow-up together in a four-week project. Start with one priority and leave with a clearer view of what to do next.
Discuss a Lead SprintThe scope
Small enough to focus.
Complete enough to learn.
- A focused audit and written campaign plan.
- One landing page, built or improved, with two consolidated revision rounds.
- One paid channel and one campaign, with up to two initial ad concepts.
- Tracking for the primary enquiry action, plus one acknowledgement and an internal notification or routing step.
- A weekly progress update, a final review of available results, and an asset handover.
A fixed project fee is agreed in the proposal. Advertising spend, software, extensive CRM work, additional pages, and ongoing management are separate.
Four weeks.
A deliberate sequence.
The schedule assumes timely access, usable assets, and an available approver. Account setup, technical issues, or platform review may affect launch timing.
Build the path.
Draft the campaign and landing page. Connect the enquiry to a basic response and your existing process.
Launch and observe.
Launch approved assets when account access and platform review allow. Check the enquiry path and tracking.
Learn and hand over.
Review available data and lead quality, make agreed refinements, and hand over assets and next steps.
A good fit
You have an offer.
Let’s sharpen its path.
- An established product or service, with capacity for new enquiries.
- One decision-maker who can approve work and provide account access.
- A separate advertising budget, agreed before campaign setup.
- Someone responsible for responding to enquiries and sharing lead quality.
Measure what the project can show.
Agree the primary conversion action at kickoff. Where the data supports it, review relevant enquiries, cost per enquiry, and follow-up. A short sprint may not show the full sales or revenue impact.
Before we start
A few useful details.
Is advertising spend included?
No. The project fee covers the agreed work. Advertising spend and any paid software are approved separately and paid through your own accounts.
When does the four-week period start?
Kickoff follows an agreed scope, account access, required assets, and a designated approver. Slow approvals or platform review can shift launch dates; any timeline change is discussed.
What does “one campaign” include?
One paid channel, one campaign, and up to two initial ad concepts. The written scope sets the selected channel, formats, and audience before work starts.
What is included in the landing page and follow-up?
One landing page, built or improved, with up to two consolidated revision rounds. Basic follow-up means one acknowledgement and one internal notification or routing step using existing tools. Complex integrations need separate scope.
What happens after four weeks?
You receive the agreed assets, a summary of the available results, and a recommended next step. Ongoing management is a separate agreement.
Can you guarantee a number of leads?
No. Results depend on demand, budget, competition, your offer, sales follow-up, and the length of the test. The proposal defines the work and measures, rather than promising a sales outcome.
A fresh angle.
A clear next step.
Let’s look at your business, your goals, and where to start.