odd motive

Odd Motive / Real estate

From local interest
to real conversations.

Give buyers, sellers, or property owners a clear reason to contact you—and a useful next step when they do.

Discuss your business

Where the journey breaks

Recognise
any of these?

A more
connected approach.

Keep the first project focused. The Lead Sprint applies one campaign and one enquiry path to the problem that matters most.

01

One audience

Focus the pilot on one market, audience, and reason to make contact.

02

A useful destination

Create a landing page around a specific service or resource, with a clear enquiry.

03

A conversation path

Connect the enquiry to a simple follow-up and handoff, with your team responsible for personal contact.

What we would measure

Relevant enquiries, cost per enquiry where measurable, follow-up completion, and appointments when recorded.

Start with the Lead Sprint

Four weeks.
One clear focus.

An agent or brokerage with a defined market, an existing sales process, and time to follow up personally.

See the scope
  1. 01 One priority audience and campaign plan
  2. 02 One landing page and one campaign
  3. 03 Basic tracking and enquiry follow-up
  4. 04 A review, asset handover, and next steps

Your brokerage approves copy, claims, and advertising requirements before launch. Housing-ad targeting restrictions shape channel selection and campaign setup.

Project fee agreed before kickoff. Advertising spend and software are separate. Results depend on budget, demand, and follow-up.

A fresh angle.
A clear next step.

Let’s look at your business, your goals, and where to start.

Start a conversation